Why hasn’t automotive fully embraced hyper-personalisation? Sam Nasrolahi shares her thoughts with Automotive World

Why hasn’t automotive fully embraced hyper-personalisation? Sam Nasrolahi shares her thoughts with Automotive World

‘Hyper-personalisation’ is defined by consultancy firm Deloitte as a brand marketing approach that targets individual customer needs instead of generic demographic profiles. It is achieved through a combination of data analytics, artificial intelligence (AI), and automated systems. By doing so, brands can increase customer satisfaction, build loyalty, and drive a willingness to spend. But to what extent has the automotive industry embraced hyper-personalisation?