Alex Smout, Principal at InMotion Ventures, speaks to Automotive World about transforming the customer buying experience

Alex Smout, Principal at InMotion Ventures, speaks to Automotive World about transforming the customer buying experience

Consumers today are used to having things their own way. Whether it’s recommendations on Netflix and Spotify, or bespoke shopping experiences on Amazon and ASOS, the customer experience is all-important. The automotive industry is no exception. As cars continue to become safer, more comfortable, and more environmentally friendly, the purchasing experience should also evolve. Various factors mean this evolution isn’t happening as quickly as it should, however.